Learn more about Jenny

Freelance Jewellery Designer – Jenny Laslett

After completing a degree in silversmithing & jewellery design at UCE in 2003, Jenny Laslett went on to design for a large number of clients: ranging from the more conservative retailers such as M&S and Next, to fashion-forward chains such as ASOS and Faith.  10 years professional experience designing for UK & Worldwide commercial jewellery retailersShe has a flexible and commercial eye which helps to make every individual design uniquely suited to the targeted customer. Her experience includes High Street comp shop reports (UK based and Global), catwalk reports, trend prediction, product mood-boards and detailed design sheets. From the start of her career Jenny has worked directly with Far Eastern factories and therefore is very comfortable with travel to China, India and the Philippines. She is a successful and highly regarded designer who can offer experienced western handwriting and professional trend aware design sheets. She is a friendly, open-minded and enthusiastic person who is hardworking and available for long term and short term projects.

Flexible Freelance Options

Freelance jewellery designer Jenny Laslett is available for short term jewellery design projects. Her competitive day-rate and wealth of professional experience make her ideally suited to short term jewellery design briefs. After ten years in the jewellery design industry, she is a quick and flexible designer with a strong adaptable handwriting. Jenny is available for design work whether you are a top high street retailer, overseas supplier or small independent design outfit. From initial brief to final finished project she can design and liaise with both clients and suppliers. Jenny works from home in Norwich, Norfolk and can travel for UK client meetings and overseas development trips. She can work cross platform on Mac and PC and uses the latest design software Photoshop CS5 and Illustrator CS5.

Jenny can also undertake longer term jewellery design projects if arranged in advance. Whatever your design requirements Jenny offers a professional and flexible approach.

Jenny has a wealth of experience working with overseas suppliers. She builds good relationships with new factories and believes in respectful communication. She has undertaken many development trips to suppliers in China, India and the Philippines and is a keen traveller. Working from her home in Norwich, Norfolk, UK she has good travel links to London and worldwide destinations.

Examples of Recent Experience

Recent examples of projects completed by Jenny Laslett:

A 5-day comp shop report in New York for top UK client, covering Macy’s, Lord & Taylor, Browns, plus other department stores and other independent retailers. Analysing upcoming Autumn/Winter 2012 trends.

5-day New York Comp Shop (Oct 2011)

A 14 day trip to the Philippines & China to design and develop directly with Far East suppliers for top UK client.

Philippines & China 2-week factory development trip (July 2011)

Range-building for top high-street retailer with responsibilities from initial brief to final finished product. Role included briefing Far East suppliers, producing detailed spec sheets, chasing samples, liaising with client, & delivering final presentation to client.

From Brief to Final Product (2011)

A 3-day boutique comp shop in fashionable Ibiza Town. Researching Spring/Summer 2010.

3-day Ibiza Comp Shop (2009)

Sterling silver freelance project for classic sterling silver jewellery supplier. Role included product design and rendering on Adobe Illustrator. 120 designs delivered over a 5-day period.

Sterling Silver Jewellery Project

Freelance Design Rates

Please contact me for my day & half day design rates:




+44 (0) 7949712446


Download Jenny Laslett’s full CV as a PDF document